Business
Email Click Rate Calculator
Calculate the percentage of delivered emails that produced a recorded click.
- Free to use
- Runs in your browser
- Level B · Industry formula
- Last reviewed 2026-08-16
Calculator guide
How to use the Email Click Rate Calculator
Calculate the percentage of delivered emails that produced a recorded click. Enter the requested values and select Calculate. The result and supporting values are produced locally in your browser.
Formula
Worked example
900 unique clicks from 12,000 delivered emails is a 7.5% email click rate.
What to keep in mind
- This is click rate based on delivered emails, not click-to-open rate.
- Use unique clicks for a recipient-level rate.
Methodology
This calculator uses deterministic arithmetic and performs the calculation locally in your browser. Verify assumptions, units, and source values for your specific use case.
Review standard: Level B · Industry formula. How calculator reviews work.
Frequently asked questions
What does this calculator calculate?
Calculate the percentage of delivered emails that produced a recorded click.
How is the result calculated?
Email Click Rate = Clicks ÷ Delivered Emails × 100.
Can I use the result for an important decision?
Use the result as a calculation aid and verify the inputs, assumptions, and applicable professional or regulatory requirements before relying on it for an important decision.
Does CalculateMeasure store the values I enter?
The calculator performs its arithmetic in your browser. The calculator itself does not need to send your entered values to a server to produce the result.