Business
Marketing ROI Calculator
Calculate marketing return on investment from attributable revenue, contribution or gross profit rate, and marketing cost.
- Free to use
- Runs in your browser
- Level B · Industry formula
- Last reviewed 2026-08-16
Calculator guide
How to use the Marketing ROI Calculator
Calculate marketing return on investment from attributable revenue, contribution or gross profit rate, and marketing cost. Enter the requested values and select Calculate. The result and supporting values are produced locally in your browser.
Formula
Worked example
$50,000 attributed revenue at a 60% profit margin produces $30,000 attributed profit; after $10,000 marketing cost, ROI is 200%.
What to keep in mind
- This version uses profit contribution rather than revenue alone, making it different from ROAS.
- Attribution quality and the selected margin definition materially affect the result.
Methodology
This calculator uses deterministic arithmetic and performs the calculation locally in your browser. Verify assumptions, units, and source values for your specific use case.
Review standard: Level B · Industry formula. How calculator reviews work.
Frequently asked questions
What does this calculator calculate?
Calculate marketing return on investment from attributable revenue, contribution or gross profit rate, and marketing cost.
How is the result calculated?
Marketing ROI % = (Attributed Profit − Marketing Cost) ÷ Marketing Cost × 100.
Can I use the result for an important decision?
Use the result as a calculation aid and verify the inputs, assumptions, and applicable professional or regulatory requirements before relying on it for an important decision.
Does CalculateMeasure store the values I enter?
The calculator performs its arithmetic in your browser. The calculator itself does not need to send your entered values to a server to produce the result.