Business
Retail Margin Calculator
Calculate retail gross margin from selling price and unit cost.
- Free to use
- Runs in your browser
- Level B · Industry formula
- Last reviewed 2026-08-16
Calculator guide
How to use the Retail Margin Calculator
Calculate retail gross margin from selling price and unit cost. Enter the requested values and select Calculate. The result and supporting values are produced locally in your browser.
Formula
Worked example
An $80 retail price and $50 unit cost produce a 37.5% retail margin.
What to keep in mind
- Margin is based on selling price; markup is based on cost.
- This is a gross unit-margin calculation and does not include overhead or other expenses unless they are included in unit cost.
Methodology
This calculator uses deterministic arithmetic and performs the calculation locally in your browser. Verify assumptions, units, and source values for your specific use case.
Review standard: Level B · Industry formula. How calculator reviews work.
Frequently asked questions
What does this calculator calculate?
Calculate retail gross margin from selling price and unit cost.
How is the result calculated?
Retail Margin % = (Retail Price − Unit Cost) ÷ Retail Price × 100.
Can I use the result for an important decision?
Use the result as a calculation aid and verify the inputs, assumptions, and applicable professional or regulatory requirements before relying on it for an important decision.
Does CalculateMeasure store the values I enter?
The calculator performs its arithmetic in your browser. The calculator itself does not need to send your entered values to a server to produce the result.