Business
Sales Conversion Rate Calculator
Calculate the percentage of leads or opportunities that convert into sales.
- Free to use
- Runs in your browser
- Level B · Industry formula
- Last reviewed 2026-08-16
Calculator guide
How to use the Sales Conversion Rate Calculator
Calculate the percentage of leads or opportunities that convert into sales. Enter the requested values and select Calculate. The result and supporting values are produced locally in your browser.
Formula
Worked example
45 sales from 500 opportunities is a 9% conversion rate.
What to keep in mind
- Define the denominator consistently—for example leads, qualified leads, opportunities, or demos.
Methodology
This calculator uses deterministic arithmetic and performs the calculation locally in your browser. Verify assumptions, units, and source values for your specific use case.
Review standard: Level B · Industry formula. How calculator reviews work.
Frequently asked questions
What does this calculator calculate?
Calculate the percentage of leads or opportunities that convert into sales.
How is the result calculated?
Sales Conversion Rate % = Conversions ÷ Total Leads or Opportunities × 100.
Can I use the result for an important decision?
Use the result as a calculation aid and verify the inputs, assumptions, and applicable professional or regulatory requirements before relying on it for an important decision.
Does CalculateMeasure store the values I enter?
The calculator performs its arithmetic in your browser. The calculator itself does not need to send your entered values to a server to produce the result.